Revolutionize
Your Communication Capabilities
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Sentiment Analysis
Bringing the Best Together
to Succeed
Our founder, Pip Witheridge, started his career in the British Army, serving in both reconnaissance and intelligence roles. Following this, he moved into the commercial sector, working in advertising sales for Defacto during the early days of online advertising. He then spent five years at Deloitte Consulting, where he advised clients primarily in the finance and telecommunications sectors on business transformation, strategy, and operations.
Pivoting to entrepreneurship, Pip left Deloitte to start Grove Group, which he grew into a leading global Cyber Security technology business that now serves over 30,000 customers worldwide. He is also a deeply experienced board advisor at Transformacy, a corporate sustainability consultancy, where he specialises in corporate governance and business resilience.
This diverse career spanning military intelligence, strategic consulting, and scaling a global technology company highlighted a core principle: at the centre of all successful organisations are great people informed by the right data. It is this connection—between strategic thinking and robust data—that unlocks real-world growth.
Pip founded CloudMundi to put this principle into practice, with the clear aim of helping organisations across all sectors scale faster and more effectively.
Our Data Augmentation
Product Development
We develop smart systems and forecasting tools from complex data, creating automated decision engines, intelligent matching platforms, and predictive ETL pipelines. We build robust back-testing environments for multi-asset strategies across equities, commodities, and crypto, and deploy multi-model forecasting systems using ARIMA, XGBoost, and LSTMs to deliver superior accuracy, achieving metrics like <5% MAPE.
Product Launchpad
(PREVIOUSLY SALES & MARKETING ACCELERATION)
We help organisations deploy data-led marketing platforms, streamline sales processes, and unlock performance across the full funnel. We architect intelligent outreach flows, design automated hand-offs between teams, and integrate agentive AI to manage leads with greater speed and efficiency. Our approach also supports credibility-led campaigns where ESG or values-based messaging is key.
We deliver a flexible, full service go to market solution, designed to work with the needs of clients >>> . what clients need, enabling them to grow quickly and sensibly within their capital requirements. the service includes, data led marketing platforms, streamlined sales processes, fully trained pre sales technical resource, technical onboarding and 24/7 client support. This is fully underpinned by a contract management and business administration team.
Research
We use structured data and advanced tooling to support research, policy design, and programme strategy. Our team builds multi-dimensional evidence bases that combine demographic, economic, and behavioural indicators to shape decision-making. We specialise in identifying policy gaps through data modelling and support the development of compelling white papers and funding bids with integrated, data-driven insights.
Database Building
We design and structure bespoke datasets that enhance targeting, improve discovery, and accelerate strategic planning. Our systems blend firmographic enrichment, API integration, and predictive scoring to create highly usable, insight-rich assets. We deploy automated due diligence tools using NLP and build dynamic prospecting infrastructures that track real-time changes in market and company data.
Our Data Augmentation
Product Development
We develop smart systems and forecasting tools from complex data, creating automated decision engines, intelligent matching platforms, and predictive ETL pipelines. We build robust back-testing environments for multi-asset strategies across equities, commodities, and crypto, and deploy multi-model forecasting systems using ARIMA, XGBoost, and LSTMs to deliver superior accuracy, achieving metrics like <5% MAPE.
Sales & Marketing Acceleration
We help organisations deploy data-led marketing platforms, streamline sales processes, and unlock performance across the full funnel. We architect intelligent outreach flows, design automated hand-offs between teams, and integrate agentive AI to manage leads with greater speed and efficiency. Our approach also supports credibility-led campaigns where ESG or values-based messaging is key.
Research
We use structured data and advanced tooling to support research, policy design, and programme strategy. Our team builds multi-dimensional evidence bases that combine demographic, economic, and behavioural indicators to shape decision-making. We specialise in identifying policy gaps through data modelling and support the development of compelling white papers and funding bids with integrated, data-driven insights.
Database Building
We design and structure bespoke datasets that enhance targeting, improve discovery, and accelerate strategic planning. Our systems blend firmographic enrichment, API integration, and predictive scoring to create highly usable, insight-rich assets. We deploy automated due diligence tools using NLP and build dynamic prospecting infrastructures that track real-time changes in market and company data.
How we've helped
Multi-Model Price Forecasting Engine
Financial & Commodities Trading
The Challenge: To develop a highly accurate price forecasting system that could outperform traditional models by incorporating diverse datasets.
Our Solution: We built a multi-model system combining ARIMA, Random Forest, XGBoost, LSTM, and linear regression. The model was trained on a rich blend of macroeconomic and market data to deliver robust predictions.
Key Outcome: The system delivered sub-5% Mean Absolute Percentage Error (MAPE) on validation, providing a significant competitive edge.
Automated Due Diligence Tool
Private Equity Investment
The Challenge: To accelerate and scale the investment readiness assessment process, which was previously manual and time-consuming.
Our Solution: We deployed a custom due diligence tool that parses documentation using Natural Language Processing (NLP), fetches missing data via API and web crawling, and produces automated gap analysis scores.
Key Outcome: The tool enables due diligence assessments to be performed at scale, dramatically increasing team efficiency and deal flow capacity.
Agentive AI for Sales Automation
B2B Technology & Services
The Challenge: To improve sales velocity and conversion rates by reducing the manual workload on the sales team for top-of-funnel activities.
Our Solution: We integrated agentive AI into the sales process. The autonomous tools triage inbound leads, initiate first contact, and schedule meetings with prospects who meet pre-qualified criteria.
Key Outcome: The system is improving both sales velocity and conversion while significantly reducing the administrative load on human teams.
High-Performance Multi-Asset Strategy
Asset Management
The Challenge: To rigorously back-test a complex, multi-asset trading strategy across equities, commodities, and crypto to validate its performance.
Our Solution: We used our platform and robust ETL pipelines to integrate financial, sentiment, and macro data. This unified dataset enabled rapid back-testing and model retraining, improving responsiveness to market changes.
Key Outcome: The strategy achieved consistent outperformance versus benchmarks over a three-year historical period.
Intelligent Charity Matching Platform
Non-Profit & Governmental Services
The Challenge: To more effectively tackle economic inactivity by ensuring individuals are connected to the most relevant and impactful support services.
Our Solution: We developed an intelligent matching platform. The product connects users with services based on a holistic assessment of their eligibility, risk factors, and specific support needs.
Key Outcome: The platform helps deliver the right intervention at the right time, improving outcomes for individuals and maximising the efficiency of support services.
Data Visualisation
Non-Profit and Governmental Services
The Challenge: To enable policymakers to make better, faster decisions by unlocking insight from complex and fragmented government datasets that are difficult to interpret in raw form.
Our Solution: We developed a data visualisation layer that transforms existing government data into clear, accessible dashboards. The system automates data extraction from government APIs and presents trends, patterns, and anomalies in a way that supports evidence-based policymaking.
Key Outcome: Policymakers gain a clearer, real-time view of what is happening on the ground, enabling more informed decisions, improved policy design, and more effective allocation of public resources.
We Believe in The Power of Communication
Our Journey in Numbers
20
Years of
Experience
9K
Trusted
Clients
3M
Reports
Generated
Our Data Augmentation
Product Development
We develop smart systems and forecasting tools from complex data, creating automated decision engines, intelligent matching platforms, and predictive ETL pipelines. We build robust back-testing environments for multi-asset strategies across equities, commodities, and crypto, and deploy multi-model forecasting systems using ARIMA, XGBoost, and LSTMs to deliver superior accuracy, achieving metrics like <5% MAPE.
Sales & Marketing Acceleration
We help organisations deploy data-led marketing platforms, streamline sales processes, and unlock performance across the full funnel. We architect intelligent outreach flows, design automated hand-offs between teams, and integrate agentive AI to manage leads with greater speed and efficiency. Our approach also supports credibility-led campaigns where ESG or values-based messaging is key.
Research
We use structured data and advanced tooling to support research, policy design, and programme strategy. Our team builds multi-dimensional evidence bases that combine demographic, economic, and behavioural indicators to shape decision-making. We specialise in identifying policy gaps through data modelling and support the development of compelling white papers and funding bids with integrated, data-driven insights.
Database Building
We design and structure bespoke datasets that enhance targeting, improve discovery, and accelerate strategic planning. Our systems blend firmographic enrichment, API integration, and predictive scoring to create highly usable, insight-rich assets. We deploy automated due diligence tools using NLP and build dynamic prospecting infrastructures that track real-time changes in market and company data.